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Mercuri International Group AB
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Website	http://www.mercuri.net

The Mercuri International Group AB is an international company in the field of sales consulting and sales training and coaching. The company employs more than 400 employees in more than 40 countries and delivers sales consulting and training in more than 30 languages. Mercuri International Group AB

Company History

The company was founded in 1958 in Sweden by the communication and sales expert Heinz Goldmann and entrepreneur Curt Abrahamsson. Goldman had published already in 1952 the standard work "How to Win Customers", which was released in 20 languages and 3 million copies sold. Mercuri International was in 1997 taken over by the Swedish investment group Bure Equity AB. Early 2011, the Malmö consulting firm Celemi, which offers business simulation to increase learning efficiency, was integrated into the group. Mercuri International have no links to Mercuri Urval .

Areas of Expertise

The main focus of Mercuri International is to increase the efficiency of the sales work. The services range from development of sales strategies through customized training (blended learning) up to support the sustainable implementation with KPI analysis and coachings . Mercuri International launches about 18,000 projects each year, with about 15,000 clients, with more than 330,000 subscribers. Unlike other training providers Mercuri International primarily relies to permanent employees.

Cooperations

Mercuri International have co-operations with Performance Methods Inc. and Market Partners in the U.S., EFKAM (European Foundation for Key Account Management Association) in Germany, the University of St. Gallen in Switzerland, Aalto University in Finland and Stockholm School of Economics in Sweden, with CrossKnowledge in France for blended solutions providing e-contents and with SAMA – the Strategic Account Management Association – where Mercuri is providing certified consultants to the SAMA Faculty.

Mercuri International Globaly

Mercuri International have operations in over 40 countries. Some of these are fully owned subsidiaries, some are franchises. All countries were Mercuri International deliver sales consultancy and sales training are AUSTRALIA, AUSTRIA, BELGIUM, BRAZIL, BULGARIA, CANADA, CHINA, CROATIA, CZECH REPUBLIC, DENMARK, ESTONIA, FINLAND, FRANCE, GERMANY, GREECE, HUNGARY, INDIA, INDONESIA, ITALY, IRELAND, JAPAN, KOREA, LATVIA, LITHUANIA, MALAYSIA, MOROCCO, NETHERLANDS, NEW ZEALAND, NORWAY, PHILIPPINES, POLAND, PORTUGAL, ROMANIA, RUSSIA, SERBIA, SINGAPORE, SLOVAKIA, SLOVENIA, SOUTH AFRICA, SPAIN, SWEDEN, SWITZERLAND, THAILAND, UNITED ARAB EMIRATES, UNITED KINGDOM, UNITED STATES, VIETNAM

References

• Heinz Goldmann: How to Win Customers: The Classic Guide to Successful Selling (1. Print 1952), Pan Books; 2nd Revised edition edition (12 Feb 1993) ISBN 978-0330327176

External links

• http://www.mercuri.net – Mercuri International Group